Sisense

AUGUST 21, 2020

Reading through the Gartner Top 10 Trends in Data and Analytics for 2020 , I was struck by how different terms mean different things to different audiences under different contexts. But what do we really mean when we talk about these issues? Let’s dive into these trends and see what else is on the horizon.

Analytics 112

Analytics Machine Learning Dashboards Visualization 112

Occam's Razor

NOVEMBER 2, 2015

billion users (watching 6 billion hours of videos!). " The second question was never answered either, but because all businesses know is how to pimp that became their default strategy. Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. YouTube has 1.2 Those are some big gigantic numbers!

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

SEPTEMBER 15, 2014

Mobile devices (phones, tablets, wearables) are transforming how we behave, how we buy, how we consume content, and dare I say how we become happy or we become sad. Here's a graph that shows how US adults consume media, it shows time in hours. Still, let me try to surprise you. Amazing, right? Many reasons.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

JANUARY 7, 2019

To help kick-start your 2019 step change , I’ve written two “Top 10” lists, one for Marketing and one for Analytics – consisting of things I recommend you obsess about. Improve the Bounce Rate of your top 10 landing pages by 50%. Eliminate 40% of the numbers from your dashboard. The Step Change Analytics Obsessions List.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

APRIL 30, 2018

Whether you consider the large, simplistic perspective (internal – external) or the more complex entity view, it’s really easy to see how things can become siloed very quickly. This happens a lot less at small companies because of how easily death comes with a local maxima focus.). So how can you avoid this?

Advertising 117

Advertising Metrics Measurement Insurance 117

Occam's Razor

JULY 6, 2016

Today's post is an adjacent mistake: The cardinal sin of spending too much time with data and in reports! Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Occam's Razor

AUGUST 22, 2011

How can my company become great?" How do I crush tough problems? " ~ Practical Analysis: "How do I become an Analysis Ninja?" Why care about "the why?" How do I choose well? How to focus?" Tools, Tools, Tools!: "How to pick? How can I be smart?"

KPI 124

KPI Metrics Measurement ROI 124

Jet Global

MAY 1, 2023

Introduction Why should I read the definitive guide to embedded analytics? Every application provider has the same goals: to help their users work more efficiently, and to drive user adoption. But many companies fail to achieve this goal because they struggle to provide the reporting and analytics users have come to expect.

Analytics 52

Analytics Cost-Benefit Visualization Dashboards 52

Depict Data Studio

SEPTEMBER 17, 2019

Pause the videos. practical software how-tos? advanced techniques like applying data visualization principles to reports, slideshows, infographics, and dashboards. advanced techniques like applying data visualization principles to reports, slideshows, infographics, and dashboards. What’s Included.

Visualization 40

Visualization Consulting Dashboards Reporting 40

Occam's Razor

AUGUST 9, 2010

The hard nut is not that we all are doing basic reporting about Visits and Bounces. It might shock you that the hard nut is not even that we, the people who "play" with data, the Analysis Ninjas if you will, are not leveraging custom reports and advanced segmentation and activity alerts and all that cool stuff.

Analytics 85

Analytics Dashboards Data-driven Metrics 85

Occam's Razor

APRIL 19, 2010

It is surprising how often these "simple" things come up. "What So in this short post let's try and see if we can fix this really basic problem. Business Objectives: This is the answer to the question: "Why does your website exist?" " "What is a dimension in analytics?" Dimensions.

Metrics 138

Metrics Key Performance Indicator KPI Business Objectives 138

Occam's Razor

FEBRUARY 7, 2011

They are: the tactical "How do I?", ", the strategic "How can we?", ", the abstract "How come it's not that way?" " and finally, the surprising "How can I possibly answer that?" Thank you. I'm going to try and answer all of them here. Let's go!

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

NOVEMBER 13, 2009

Here's why I think you'll love it: Chapter 1 The Bold New World of Web Analytics 2.0. was that the first half works really hard to evolve your critical thinking skills. I am absolutely thrilled that my book Web Analytics 2.0 has been released and is in retail stores now, online and offline! Here we go.

Analytics 71

Analytics Metrics Measurement Testing 71